Take a moment each day, or every other, to update yourself on your News Feed in Facebook. When doing so, check out what is going on in people’s lives. Comment on their posts, company updates, etc. Nobody wants to only hear what you have to say about yourself. We all want to “communicate”. Social Media is a two way street.
When getting my parents really involved in Social Media, I literally checked their posts and reminded them to respond back. Until they got the hang of it, this is how we did it. Now they are both pros.