Never under estimate the power of Social Media, specifically, Facebook. Check out this cool article I found about users and how many are expected by August of this year (2012).
The reason I feel like this is beneficial information for you, is because I’d love to see more people utilize Facebook for their business. I personally would focus on perfecting my Facebook site at the same time as my website. Facebook will give me the tools to direct people to my website. And, with 800+ Million users to date, I think my odd’s are good.